3/8/2024
In the bustling world of fitness and transformation, METPRO.CO stands out, not just for its innovative approach but also for the vibrant personalities at its helm. I recently had the privilege of capturing founders Angelo and Ashley Poli in a video and photo shoot that was as dynamic as their coaching style. With a minimalist white background to keep our focus on the subjects, the shoot was designed to reflect the clarity and focus that METPRO.CO brings to its clients.
To convey the professionalism and energy of Angelo and Ashley, we chose a simplistic yet powerful setting — a white background that speaks volumes of the canvas that METPRO.CO offers to its clients: clear, clean, and ready to be transformed. The simplicity of the background allowed the subjects to stand out, emphasizing their presence and the brand's impactful message.
For this shoot, I armed myself with the Sony FX6 and A7SIII cameras — two powerhouses in the realm of video and photography. The FX6's cinematic quality paired with the A7SIII's exceptional low-light performance ensured that every shot was steeped in visual excellence. The white backdrop was impeccably lit, showcasing the subjects in the best light possible, both literally and figuratively.
Lighting plays a pivotal role in any shoot, and for this one, I used three Aputure 600D lights. These lights are renowned for their reliability and versatility, providing a broad, bright, and even light that's essential for a white background setup. The light they cast is not just about illumination but also about creating the right mood, texture, and depth — highlighting the determination in Angelo's stance and the warmth in Ashley's smile.
Angelo Poli, a transformation specialist, carries a persona that's both commanding and approachable, a balance that's crucial for someone in his line of work. His presence in front of the camera was as natural as his expertise in guiding clients through their transformation journeys.
Throughout the shoot, what struck me the most was the chemistry between Angelo and Ashley — a synergy that’s surely at the core of METPRO.CO’s success. Capturing them together, their interactions were genuine, a testament to their teamwork and mutual respect.
We created a variety of shots, from individual portraits that capture their unique personalities to duo shots that showcase their partnership. In each frame, we aimed to reflect the essence of METPRO.CO: transformation, dedication, and the highest level of professional expertise.
This shoot with Angelo and Ashley Poli was more than a standard video and photo session. It was a narrative of fitness, well-being, and transformation, visualized through the lens and lit by the best in the business. With each shutter click and each roll of the camera, we captured the spirit of METPRO.CO — a story of transformation waiting to unfold for each of their clients.
